Instructor Training

Level 1


Turn’d Up is a unique dance fitness programme, that’s way more than just a fitness class: It’s good energy, amazing tunes, great vibes and teaching women to feel empowered and confident about their bodies. We learn high energy routines to current R&B, Dancehall, Popand Hip Hop tunes.

The routines are broken down so that everyone, no matter what their ability, can learn and feel like they’re in their own music video! The lights are off and the disco lights are on! It’s alsoa fantastic full body cardio workout, burning 700-900 calories in an hour’s class. The Turn’d Up experience takes you somewhere that no other class can.

See what it’s all about


Instructor Values and Mission

Our culture promotes raising women up and giving them the support they need to go all the way. Creating a community of empowerment is the beating heart of our ethos. We will hold your hand and stick with you for the long haul, long after you’ve completed your initial training course.

We want you to reach your full potential and believe in offering the praise and recognition instructors deserve for their hard work and all that they give to the TUF movement.










Who should apply?

Our instructor training is suitable for anyone with a love of dance, fitness (orboth!) and a passion for changing people’s lives. We welcome ALL women totrain as instructors. You don’t need any previous experience in dance or fitness,you just need to love our vibe and what we stand for. We’ll coach you to achieve the rest.

Women of all ages, shapes and sizes are qualified Turn’d Up instructors. Whether you’re a student, full-time mum, employed, or currently looking for work, being an instructor is so flexible that you’ll be able to fit your classes in around your lifestyle.

As an instructor, you’ll create a supportive, nurturing environment where you can connect with your class and inspire them to become the best version of themselves – there’s no better feeling!

The only criteria is that you must be over the age of 16 to apply.

The Course


The course takes places over two days (16 hours) with a Turn’d Up Fitness Master Trainer. Some courses will also be run by our creator and founder Shekira Johnson (depending on location/dates). We offer an online training course, or a face to face option.

We hold 4 instructor courses a year as a minimum. We have Master Trainers allover the UK, able to travel and schedule additional bespoke courses to meet your needs.

The course will include core learning modules, interactive topical discussions, practical sessions and a final assessment ‘performance’.


Before attending the course you will be sent a carefully selected Turn’d Up Fitness playlist and the choreography videos for you to learn ahead of the course start date.

You will also be provided with a Turn’d UpFitness Instructor Manual – in paper or e-book (dependent on your learning method). This is your go-to guide to any aspect of Turn’d Up. A handy, easy to understand reference guide that will answer all your initial questions about what you’ve learnt.

The two day course will be broken down into a number of sessions focussing on:

• Turn’d Up format and secret formula
• Musicality
• Technique
• Teaching
• Leading a class
• Cues/Prompts
• Emotion, Energy and Clarity of performance.
• Marketing and Social Media

We will work with you in groups and individually to bring out the absolute best and through practical sessions we will prep you ready for your recorded performance assessment.

Learning Outcomes

At the end of your two day course you will have a solid understanding of the ethos and values of the Turn’d Up Fitness brand. The course will also give you the confidence to go and start delivering Turn’d Up Fitness classes in your community.

You will understand the Turn’d Up Fitness business model and the expectations of your role as an instructor.

You will understand our social media principles and feel comfortable setting up your accounts to start attracting class members.

You will have perfected the key moves, choreography and technique needed to lead a Turn’d Up Fitness class, so that you are the best instructor you can be, and can also get the most out of your class members.

Your course leader will work with you on any specific area’s for development across the two days tailored to your needs. Each course attendee will have different needs and areas of focus so we tailor this accordingly.

What will I gain?

Upon qualification you will receive a certificate of achievement which will then authorise you to teach Turn’d Up Fitness for the duration of our agreement together.

When you are settled in and ready, you will also be qualified to progress to our Level 2 Instructor Training course if you choose.

You will also gain access to a host of support resources to make you the best possible instructor you can be:

• Marketing materials
• Brand tool-kit
• Instructor personal development modulesvand on-going training workshops.
• Access to hundreds of routines & a minimum of two new routines added per month to keep your classes fresh
• Free monthly Technique Training (online or studio option)
• Membership of the supportive, inclusive instructors’ online community
• Access to the instructors private area
• Themed Masterclass material
• Access to a personal mentor
• Access to reading lists
• Dance nutrition plans
• Community events – flash mobs etc. local events
• 10% of all merchandise

How to Apply

The cost of the course is £320, however we do offer a training fee reduction if there are no current classes in your area. To find out if you are eligible email us on

To book, head to our booking page to fill out our contact form and pay via the PayPal link.

Once we have received payment and your form has been submitted, we will be in touch within 48 hours to confirm course dates and send you any pre-course information.

Cancellation policy – Full payment must be made prior to attending the course. No refunds will be given. 1 calendar month notice must be given to cancel monthly subscription once qualified.

Check out some of the routines

Clare gave it 5 Stars

Sian gave it 5 Stars


Brilliant! You’ve decided to go for it! The real bonus of joining Turn’d Up Fitness (that we forget when we get to have this much fun) is that you get to do something you love and get paid for it!

Our instructors are all self employed and are responsible for running their own small fitness businesses. It’s down toyou to chose your venue, attract members, manage your social media and ensure you have the correct insurance andlicenses in place.
You have the flexibility to decide how many classes, location/times and to pick your own playlists from the hundreds of routines we have. So it really does become YOUR class.

Some of our experienced instructors get 40+ women per class and teach three classes a week. So the earning potential is great!

I’m the queen of the side-hustle. I work part-time inan Italian restaurant, I sell my art in an art shop in Cardiff and I run 2 Turn’d Up classes a week at JDgym.

The thing I love most about being an instructor is showing so many girls how amazing Turn’d UpFitness is. I really like helping them to feel more confident and happy. My class is a break from everyday life, for the girls, and also for me.

The most rewarding thing is when one of the class tells me I’ve inspired them and had a positive impact on their life.

There are so many benefits to being part of TUF. It has made me happier, fitter, in better shape and increased my confidence so much.

Wendy, Cardiff

I am currently working in administration and I run one class a week,every Wednesday 7-8pm. It’s a convenient time: everyone has finished work, the kids are usually settled by that time, its mid-week and gives everyone that boost when we all get together and go for it. It fits conveniently into my life and for others too! I enjoy it andlook forward to it every week.

Instructor technique training is once every month, which is more than achievable. We learn new routines to bring to our classes to keep them fresh, and also get loads of support and advice on how to be organised and connect with our girl gangs.
It doesn’t always go to plan, but it’s always fun along the way!

I love being a TUF instructor because not only does it feed mypassion for dancing, it helps to keep me healthy and active. AND I get to share that with others too. I’ve made some lovely friends running my classes, and their feedback is mind-blowing sometimes. You don’t realise who’s watching you and who you maybe inspiring and helping, that alone is so rewarding and fulfilling.

The biggest benefit is the massive boost in self-confidence you get,it’s incredible! Everybody glows at Turn’d Up and it spills out into all aspects of your life.

Laura, Coventry

There are so many ways of running classes, the opportunities are endless. When you add the masterclasses, hen parties and team building events into the mix too, there’s no excuse to stop growing your amazing mini business.

Case Studies

Case Study 1 – Kat

Kat, 19, is a student. She’s studying full-time for an undergraduate degree. She found a Turn’d Up class at her local gym. She was working in a local coffee shop at the weekends, but the long hours made it hard for her to study, so she had to quit and rely solely on her student loan.

She now runs two Turn’d Up classes a week, and uses the dance studio at her student union (where she’s gets a discounted hire rate).

Kat has an Instagram and Facebook accountand also flyers regularly at student events/fairs at the Union to grow her members.

She has been an instructor for a year and has worked really hard to consistently promote her classes and build up her following. As a student, Kat is super grateful for the income and having ajob that she loves and allows her to meet new people.

Kat pays out:
£50 a month for her instructor subscription
£7 a month for her insurance
£6 a month for her music licence
£10 per class venue hire = £100 a month (2 classes per week x 4 weeks)

Kat charges £5 per class (sometimes she offers a monthly bundle during the quieter months)
On average 20 girls attend per class = £100 per class.
8 classes a month = Kat earns £800 permonth.

£800 – £157 (expenses/outgoings) = Take home of £643

Case Study 2 – Jane

Jane, 39, is a mother of two, who also works full-time in a doctors surgery as a receptionist. Jane started as a Turn’d Up On Demand member, because her busy life meant she couldn’t find a class in her area at a suitable time/day.

Jane took our on-line instructor course and then used some of our prepared email templates to contact local gyms. She now teaches two classes aweek at one of the gyms in her area. The gym members all get access to the class as part of their monthly subscription and Jane gets paid an hourly rate by the gym to teach.

The gym promote her class on their social media and through their member newsletters. Jane gets paid a fixed hourly rate, regardless of how many people attend the class on the day. Sometimes there will be 6 girls, sometimes there will be 18.

She has an Instagram page that she uses, but doesn’t need to promote her classes, or grow members (as the gym does that for her). She uses it more for herself, but has had a lot of women enquire and start On Demand themselves, just like Jane did.

She doesn’t do this for the money, more because she loves that time to herself, keeping fit and seeing other women doing the same.

Jane pays out:
£50 a month for her instructor subscription
£7 a month for her insurance
(she doesn’t needa music licence as her gym already has one)

Jane gets paid a fixed rate of £30 an hour perclass = Jane earns £240 a month

£240 (per month) – £57 (expenses) = Jane takes home £183 per month